I created the brand identity and materials for Love Letters, a hand-lettering project which I co-founded with Holly Love. Love Letters sells cards and prints to encourage sentiments of gratitude.
I chose to hand-letter the logo to evoke the human-centered feel of the brand. The color scheme reflects this as well, and brings in a touch of playfulness. Overall, I wanted the interpersonal warmth of handwritten thank you notes to inform the brand identity.
Logotype and card designs were hand-lettered and then digitized in Adobe Illustrator.