mBODY is a small yoga studio in San Luis Obispo, CA, owned by Peter and Tawny Sterios. While I lived locally, I enjoyed taking classes in their custom-designed studio and was able to contribute photography and video assets for their website. More recently, I have proposed this updated brand identity and website design.
I wanted to give the mBODY brand a minimal, clean, and peaceful aesthetic. The colors mimic the studio's interior and landscape design and evoke the balance and focus of the yogi attitude. For the website, I wanted to pair a classic-looking serif font with Glasket, a very round sans serif with some personality from the varying x-height.